Case Study: RealTrends achieves higher agent and team productivity with BoomTown

How do marketing practices, database size and the utilization of automation technology play into performance for the nation’s top-ranking real estate agents and teams

RealTrends set out to understand how marketing practices, database size and automation affect performance among the nation’s top real estate agents and teams. The study surveyed RealTrends + Tom Ferry lists and teams that use BoomTown’s lead-development and CRM marketing software to identify scalable best practices for generating more business.

BoomTown delivered a multidimensional platform—CRM, automated workflows, lead generation, programmatic and social advertising—that enabled teams to run systematic follow-up, multi-touch campaigns and sphere-of-influence marketing. Teams using BoomTown averaged substantially more transaction sides per agent than peers (under 15 agents: +13–14 sides; 16–30: +10–11; 30+: +5–6), maintained larger contact databases (500+), and reported high adoption of formal workflows and multi-channel outreach, producing clear, measurable lifts in productivity.

RealTrends