Case Study: Amanda Howard Sotheby's International Realty achieves $52M more in sales and 120 more transactions with BoomTown

How Amanda Howard Sotheby’s International Realty Leverages Powerful Tools for Next-Level Success

Amanda Howard Sotheby's International Realty, led operationally by Emilie Dover, needed to run a streamlined, data-driven business that kept agents productive and workflows efficient while scaling growth. To achieve that, the brokerage has partnered for 10+ years with BoomTown, using the BoomTown real estate CRM to centralize lead management, agent activity tracking, pipeline oversight, and marketing automation.

BoomTown’s platform — including predictive lead insights, SmartDrips, built-in digital advertising, a reporting dashboard, and integrations with Sisu for transaction visibility — gave the team real‑time accountability and click‑to‑close tracking. As a result Amanda Howard Sotheby's International Realty saw measurable impact: agents average $1M more in sales volume than peers, the firm tracked $52M more in sales and 120 more transactions year‑over‑year, and the BoomTown–Sisu data revealed conversion benchmarks (11,552 conversations to close 608 transactions), improving forecasting, ROI, and budgeting.

Amanda Howard Sotheby's International Realty

Emilie Daigle

Director Of Operations