Case Study: Hergenrother Realty Group achieves scalable multi-state expansion and faster lead conversions with BoomTown

Hergenrother Realty Group is one of the biggest expansion teams within Keller Williams, with 19 teams in 16 states

Hergenrother Realty Group, led by Adam Hergenrother, is a high-growth Keller Williams expansion team (19 teams in 16 states) that needed a scalable, technology-driven way to generate and convert leads consistently across multiple markets. To solve challenges around rapid expansion, consistent follow-up, and team accountability, they adopted the BoomTown platform as the crux of their day-to-day operations.

BoomTown delivered a unified lead-generation and CRM solution—using tools like Shark Tank for sub‑5‑minute lead response, lead rotation, the Opportunity Wall, e-Alerts, Hot Sheet, and comprehensive reporting—to standardize workflows and scale quickly. By enforcing fast response thresholds, automated lead nurturing, and data-driven accountability, BoomTown helped Hergenrother Realty Group pipe reliable leads into new markets, increase conversions and closings, and give leadership the reporting needed for performance management.

Hergenrother Realty Group

Adam Hergenrother

Hergenrother Realty Group