Case Study: EXIT Real Estate Gallery achieves 500+ agents and 250,000+ lead database with BoomTown

EXIT Real Estate Gallery - Customer Case Study

EXIT Real Estate Gallery, led by Sonny Downey in Jacksonville, FL with nearly 500 agents and 480+ staff, faced the ongoing challenge of staying ahead of rapidly changing real estate technology while scaling lead management, recruitment and agent productivity. To solve this, the brokerage partnered with BoomTown and adopted its platform—predictive CRM, a consumer website, lead-generation tools and managed digital advertising—to provide a single, scalable tech stack for agents and recruiters.

BoomTown delivered a scalable CRM, website, integrations, white‑glove support and ad strategy combined with rigorous agent training and lead‑flow processes, enabling EXIT Real Estate Gallery to convert a massive database (250,000+ leads) into consistent growth. As a result, the brokerage ranks as the #1 EXIT franchise in the U.S., is one of the 50 largest brokerages in Florida and sits in the RISMedia Top 500 for transaction volume; BoomTown’s platform and support have been credited with sustaining recruitment, pipeline growth and measurable production gains.

EXIT Real Estate Gallery

Sonny Downey

EXIT Real Estate Gallery