Case Study: Pearson Smith Realty achieves 150% revenue growth with BoomTown

Empowering Your Team With the Right System and Processes

Pearson Smith Realty, led by Eric Pearson, had rapid early growth but was hampered by an Excel-based leads process, manual email blasts, and fragmented agent workflows that made it hard to scale, measure results, or sustain lead generation. Eric selected BoomTown—using its CRM platform including Smart-Drip automated campaigns and the Accountability Dashboard—to replace disparate systems and provide consistent lead management, nurturing, and analytics.

BoomTown implemented automated nurturing, follow-up alerts, Smart-Drip email campaigns, real-time activity tracking, and an Accountability Dashboard that made agent productivity and lead response measurable. Within days agents on BoomTown significantly outperformed others; the firm eliminated guesswork, adopted a one-hour lead-response rule, justified doubling its roster and restructuring teams, and achieved a 150% increase in revenue.

Pearson Smith Realty

Eric Pearson

Pearson Smith Realty