Case Study: Coastal Collection Real Estate achieves a 250% increase in transactions and reliable long-term lead nurturing with BoomTown

Coastal Collection Real Estate - Customer Case Study

Tommy Mack, broker at Coastal Collection Real Estate in Key West, faced a unique challenge: most of his leads were luxury, second‑home or vacation buyers who wouldn’t be ready to purchase for 2–5 years, and his agents were used to quicker conversions. To manage long-term nurture and ensure consistent follow-up, Tommy turned to BoomTown, using the BoomTown CRM with Smart‑Drip email automations, personalized e‑Alerts and later the BoomTown Lead Development Services pilot program.

BoomTown implemented automated long‑term drip campaigns and e‑Alerts, plus an in‑house Lead Development Services team that calls and qualifies new leads, assigns them in BoomTown with notes and follow‑up tasks, and keeps timelines on agents’ to‑dos. The results were immediate: lead volume grew, showings increased within three months of Lead Development Services, and in 18 months the Buy The Keys team went from 20 to 50 closed transactions annually (a 250% increase) at an average price of $700,000 — freeing agents’ time while boosting appointments and closed deals thanks to BoomTown.

Coastal Collection Real Estate

Tommy Mack

Coastal Collection Real Estate