Case Study: Edge Realty, RI Achieves Nearly $100M in Closed Sales with BoomTown

Closing Nearly $100M in Sales

Edge Realty, RI is a boutique, family-owned luxury waterfront brokerage led by Ryan Wilson that scaled from a small team into a 30-agent operation and needed more sophisticated technology to manage leads, agent activity, and growth. After trying other tools, Ryan selected BoomTown — using its CRM platform including Accountability and Vitals dashboards, SmartDrip campaigns, mobile apps, and Lead Concierge — to unify his team and gain better tracking and reporting.

BoomTown implemented its data-driven CRM, onboarding/training services, and automated lead engagement to give agents predictive insights, real-time “NOW” lead alerts, and centralized performance metrics. The solution improved follow-up and conversion, supported rapid team expansion, and helped Edge Realty, RI achieve nearly $100M in closed sales (just under $100M in 2020), demonstrating measurable impact on productivity and revenue with BoomTown.

Edge Realty, RI

Ryan Wilson

Agents & Brokers