Case Study: Maison Deblanc My Home Group achieves $30M in sales and 80 transactions with BoomTown

BoomTown a Smart Investment for Small Teams

Maison Deblanc My Home Group, led by Korinna DeBlanc, is a small Phoenix team of three agents facing the common challenge of converting online, top-of-funnel leads and scaling without a large headcount. After a brief trial with Commissions INC (CINC), Korinna invested in the BoomTown CRM to gain the tools, systems, and processes needed for disciplined follow-up and team accountability.

Using BoomTown’s lead management, automated nurture (emails/texts/action plans), activity tracking and reporting dashboards—plus segmentation and prioritized opportunities—Korinna enforced a regimented follow-up process that paid off: 18 BoomTown transactions in 2021 (nearly a quarter of the team’s 80 transactions), $30M in yearly volume, Top 1% Phoenix Realtor status, and a cited return where $500/month in ad spend yielded about $191,000 in GCI. BoomTown’s reporting and accountability features also boosted agent productivity and made the platform a recruiting and retention advantage for Maison Deblanc My Home Group.

Maison Deblanc My Home Group

Korinna DeBlanc

Maison Deblanc My Home Group