Case Study: Berkshire Hathaway HomeServices J Douglas Properties achieves 3x growth in two years with BoomTown

Berkshire Hathaway HomeServices J Douglas Properties - Customer Case Study

Berkshire Hathaway HomeServices J Douglas Properties, led by CEO Doug Edrington, faced the challenge of scaling a high-touch real estate business in a fast-changing market while maintaining exceptional customer service and consistent lead follow-up. To stay ahead, the brokerage needed a central technology stack to generate leads, manage long-term contact nurturing, and enforce team accountability — so they partnered with BoomTown and its predictive CRM, lead generation, and follow-up tools.

BoomTown became the agency’s technology hub, providing predictive CRM, automated nurture plans, To‑Dos, and accountability dashboards that the team quickly adopted. The result: more consistent engagement, improved long-term lead conversions, and rapid growth — Berkshire Hathaway HomeServices J Douglas Properties tripled its business in just two years using BoomTown’s platform while scaling agent capacity and performance.

Berkshire Hathaway HomeServices J Douglas Properties

Doug Edrington

Chief Executive Officer