Case Study: Berkshire Hathaway HomeServices Beach Properties of Florida achieves faster lead conversion and sustained ROI with BoomTown

Berkshire Hathaway HomeServices Beach Properties of Florida - Customer Case Study

Jimmy Burgess, Chief Growth Officer at Berkshire Hathaway HomeServices Beach Properties of Florida, needed a way to empower 170+ agents to act quickly on hot opportunities, nurture long-term leads, and prove clear ROI from their tech stack. To accomplish this, the brokerage adopted BoomTown’s CRM, lead-generation and automated marketing platform and tapped into the BoomTown community for coaching and best practices.

BoomTown’s CRM and automated drip campaigns flag the hottest prospects, track agent follow-up, and keep long-term leads engaged until they’re ready to transact. The results: one agent closed 12 deals through BoomTown (nine of those leads originated more than 18 months earlier), the firm can directly attribute sales to BoomTown leads, and overall ROI improves as the system is used and agents follow up consistently.

Berkshire Hathaway HomeServices Beach Properties of Florida

Jimmy Burgess

Chief Growth Officer