Case Study: Path & Post Real Estate achieves scalable, customer-centric growth with BoomTown

Becky Babcock & Brad Nix choose BoomTown as the vehicle for growth in their bustling independent brokerage

Path & Post Real Estate, a 35+ agent brokerage in Woodstock, Georgia led by Becky Babcock and Brad Nix, needed a scalable system to support its client-first mission of "transitions over transactions" while protecting brand control and favorite integrations. They selected BoomTown—using its platform features like the predictive CRM and personalized follow-up nurture paths—to bridge everyday operational gaps and let agents focus on the customer journey.

Over the past four years BoomTown helped ferry Path & Post to the top of their national franchise and then support a successful transition to an independent franchise by implementing predictive CRM, automated nurture sequences, and integration support that created repeatable processes. The result: Path & Post has scaled to 35+ agents, improved personalized follow-up and client experience, and gained a nimble partner in BoomTown that continues to adapt the product to their needs.

Path & Post Real Estate

Becky Babcock

Chief Executive Officer / Founder