Case Study: The Alliance Group achieves happier, high-performing agents and increased ROI with BoomTown's Success Assurance

A Brokerage of Better, Happier Agents with Bob Clarkson

The Alliance Group, led by broker Bob Clarkson, is an 80+ agent Hilton Head Island brokerage focused on recruiting and retaining top talent while scaling the business. To give agents the leads, organization and automation they need—and to free them from time‑consuming cold prospecting—The Alliance Group turned to BoomTown, adopting its platform and services to differentiate the brokerage and attract recruits.

BoomTown delivered a full-stack solution—CRM, Predictive Insights, marketing automation, agent and consumer apps, accountability tools—and its Success Assurance Lead Concierge (US-based responders, 24/7 with sub-90‑second speed-to-lead). The result for The Alliance Group was higher conversion and ROI, happier agents and stronger recruiting: 80+ agents, a second office, Top 5 ranking locally, and over 400 closed transactions totaling $170M in 2020, outcomes Bob credits to BoomTown’s impact.

The Alliance Group

Bob Clarkson

The Alliance Group