Case Study: Berkshire Hathaway HomeServices PenFed Realty achieves 3x more conversations and a unified lead-to-close system with BoomTown

Berkshire Hathaway HomeServices PenFed Realty - Customer Case Study

Berkshire Hathaway HomeServices PenFed Realty, a Clarksville, TN team of nine agents and admins led by Tiffany Klusacek, was managing leads across spreadsheets, notebooks, and multiple CRMs with no shared visibility or consistent follow-up. To replace that chaos with a single source of truth, they turned to BoomTown and its unified CRM and lead-management platform.

BoomTown implemented a centralized system with automated follow-up sequences, dashboards for real-time visibility, and hands-on onboarding and success support. The solution created organized, trackable conversations and clear accountability for agents and leadership — driving a measurable uplift (3x the conversations) and delivering one shared system, structured follow-up, and scalable visibility across the team.

Berkshire Hathaway HomeServices PenFed Realty

Ashlee Jankovich

Agent