Case Study: Dell Technologies achieves unified Salesforce visibility and Day-One sales readiness with Boomi

Boomi Orchestrates World's Largest Salesforce Integration in Record Time

Boomi helped Dell Technologies rapidly unify the sales organizations of Dell and EMC after the acquisition, addressing a C‑level mandate to be operational on Day One. The challenge was to reconcile separate Salesforce Sales Cloud instances and business processes across some 40,000 sales reps to enable a single view of opportunities, accurate revenue forecasting, cross‑selling and supply‑chain planning.

Using Boomi’s low‑code integration platform, Dell IT and EMC IT completed development and testing in weeks and consolidated more than 50,000 open opportunities into a single Salesforce view. The result was immediate Day One readiness: a unified global sales force with improved visibility and collaboration, faster, more accurate pipeline forecasting, and better supply‑chain coordination.

Dell

John Miles

Vice President, Business Information