Case Study: Dell achieves rapid Salesforce unification, improved sales visibility and revenue forecasting with Boomi

Boomi Orchestrates the World’s Largest Salesforce Integration

When Dell acquired EMC, the combined company needed a Day One sales integration to unite two large Salesforce instances for a global sales organization of 40,000. The challenge was to quickly consolidate customer and opportunity data, align differing processes and legacy apps, eliminate manual reconciliation, and preserve 100% uptime so the merged team could collaborate, cross-sell and produce accurate revenue forecasts.

Using Boomi’s cloud-native, low-code platform, Dell completed the Salesforce integration in just 12 weeks with real-time, bidirectional data replication and an immediate, consolidated view of 50,000+ open opportunities. The result was a unified global sales force, faster development and testing, clearer pipeline transparency for revenue forecasting and supply-chain planning, and immediate post-merger readiness for the new $74B Dell Technologies.

Dell

Scott Pittman

Senior Vice President, Commerce Services