Case Study: LaFleur achieves turbocharged praise and stronger team camaraderie with Bonusly

How LaFleur Uses Bonusly to Turbocharge Praise

LaFleur is a fast‑growing Michigan digital marketing agency serving legal, healthcare, and corporate clients across the U.S. Although the company already prioritized a friendly, partnership‑style culture, it faced the challenge of making recognition consistent, visible, and meaningful—especially for remote team members—and wanted a lightweight, fun way to encourage peer praise across a busy, distributed team.

LaFleur implemented Bonusly (branded internally as “LaFleurency”) and integrated it with Slack, using features like a public feed, add‑ons to bonuses, analytics, and a broad vendor marketplace for redemptions. The platform made recognition transparent and frequent, boosted camaraderie with playful posts and meaningful rewards, helped spotlight remote contributions and tough client work, and gave employees autonomy to reward one another—resulting in higher engagement, stronger team solidarity, and tangible perks redeemed by staff.

LaFleur

Kyle McCarthy

Content Strategist