Case Study: BigCommerce achieves global, scalable peer-to-peer recognition and high monthly participation with Bonusly

How BigCommerce encourages peer-to-peer recognition between colleagues around the world

BigCommerce, an Austin‑based open SaaS ecommerce company with 1,000+ employees across Dublin, Sydney and Kyiv serving 80,000 customers in 150+ countries, needed a way to scale peer-to-peer recognition as rapid growth made nominations and in‑person celebrations impractical. Weekly all‑hands shoutouts weren’t timely or comfortable for everyone, so leadership sought a global, accessible solution to make recognition more frequent and visible.

They rolled out Bonusly for its global scalability and integrations (Slack, BambooHR), with a CEO‑led launch that drove immediate adoption. Employees now send recognition tied to company values via hashtag, keeping distributed teams aligned; the program generated nearly 26,000 recognitions in 2021 and sees about 90% of employees recognized each month, demonstrating sustained participation and cultural impact.

BigCommerce

Victoria Melcher

Manager, Culture & Engagement