Case Study: American Red Cross achieves stronger hurricane relief coordination with Bonusly

American Red Cross - Customer Case Study

The American Red Cross faced an enormous disaster-relief challenge after Hurricane Harvey, with flooded shelters and impassable roads making it difficult to get food, supplies, and support to affected families. In this case study, the American Red Cross was highlighted for its large-scale relief efforts and the operational complexity of serving thousands of people during an active emergency, while Bonusly was not described as a direct solution provider in the text.

The article focuses on the American Red Cross’s response, not a specific Bonusly deployment, so no vendor implementation details or measurable outcomes are provided for Bonusly. It does note that the American Red Cross sheltered about 40,000 people and served 1.6 million meals and snacks by September 11, showing the scale of its impact during Hurricane Harvey.

American Red Cross

Gail Mcgovern

President and Chief Executive Officer