Case Study: Snowflake closes a competitive deal with Bombora Company Surge Intent data

Snowflake closes competitive deal in 3 months with Bombora

Snowflake, a provider of the Data Cloud, needed to enhance its high-touch account-based marketing strategy. While it had a model for scoring account fit, its major accounts ABM manager identified a need for intent data to prioritize high-fit accounts and personalize outreach with the right value propositions. This challenge led them to partner with vendor Bombora.

Bombora's Company Surge® Intent data was integrated to power Snowflake's ABM strategy. An ABM pod used the data to identify a target account actively researching relevant topics, enabling coordinated sales and marketing outreach. As a result, Snowflake won a competitive deal against a major competitor within three months and has significant expansion opportunities. Bombora's solution has become critical to Snowflake's sales process and is now being rolled out to its global teams.

Snowflake