Case Study: Upwork accelerates mobile hiring with Boldium

Upwork hires the best match in under 10 minutes with Boldium

Upwork, the world's largest freelance marketplace, partnered with Boldium to address a significant mobile user experience challenge. Their goal was to help employers find their ideal freelance match more quickly. The core issue, identified as "the paradox of time," was that employers wanted highly relevant search results but were reluctant to spend time providing the necessary information to get them.

Boldium redesigned Upwork's mobile flow from the ground up, creating a new system of ongoing collaboration. The solution involved asking for information contextually during the search process, providing smart interview questions, and introducing a platform for co-creating contracts. This approach radically sped up the time to close deals. Boldium's work successfully helped employers hire the best person they have ever worked with in less than ten minutes.

Upwork