Case Study: Samsung automates product campaigns and boosts conversions with BlueWinston

Samsung boosts conversions 100% with BlueWinston

Samsung, a leading electronics brand, was seeking a solution to automate its Google product campaigns. The goal was to automatically create and update keywords and ads, split products into separate campaigns for better budget management, and have this system work for both current and future products. They partnered with the vendor BlueWinston to solve this challenge.

BlueWinston implemented automated product text campaigns and Smart Shopping campaigns. This solution saved significant time through automatic price updates, pausing sold-out products, and creating new ad groups. For one product text campaign, BlueWinston helped achieve a 100% increase in conversions and a 210% increase in conversion value, with similar positive results seen across other campaigns.

Samsung