Case Study: Sephora achieves increased revenue and scalable, real-time data activation with Bluecore

Sephora Improves Data Activation & Accessibility With Bluecore

Sephora, a global leader in prestige beauty retail, faced the challenge of turning rich but hard-to-activate client data into timely, personalized marketing — particularly to move single-category buyers into multiple categories and deliver behavior-based, real-time email experiences. The digital marketing team needed faster access to actionable insights to make their client-focused strategy more relevant across touchpoints.

Partnering with Bluecore, Sephora built a “Next Best Category” data model and empowered marketers with real-time data activation and testing capabilities. The campaign increased revenue per client by 8.4% and conversions per client by 6.3%, while enabling faster experiments, scaled targeted campaigns, and improved client loyalty.

Sephora

Marissa Contreras

Director, Retention Marketing