Case Study: Rebel Energy achieves rapid launch readiness, increased agility and reduced cost-to-serve with SS&C Blue Prism

Rebel Energy Readies for Launch and Flips the Switch on Intelligent Automation

Rebel Energy, a new UK energy supplier committed to delivering 100% renewable power and supporting disadvantaged households, faced a crowded market and largely standard industry processes that could slow its launch and limit differentiation. To overcome this, Rebel partnered with SS&C Blue Prism and adopted intelligent automation—specifically Blue Prism digital workers—to hardwire efficiency and agility into its operations from day one.

SS&C Blue Prism implemented digital workers across Rebel’s customer care and operational processes, enabling rapidly scalable, optimized workflows that significantly reduce cost to serve while improving customer experience. The automation foundation also made Rebel data-enabled—positioning it to leverage customer and smart-meter insights to better match supply and demand, incentivize off-peak usage, and accelerate its mission to drive the UK’s energy transition.

Rebel Energy

Dan Bates

Co-Founder and CEO