Case Study: Hapag-Lloyd reclaims 313,000+ hours and scales 24/7 digital workers with SS&C Blue Prism

Hapag-Lloyd Uses Blue Prism’s Robotic Operating Model to Navigate Intelligent Automation

Hapag-Lloyd, a global shipping company with about 13,400 employees in 394 offices across 130+ countries, needed to introduce intelligent automation company‑wide with clear roles, lifecycle and support models across commercial, operations & network, and business administration units. SS&C Blue Prism’s Robotic Operating Model (ROM) and digital workers were selected to provide the governance, tools and framework to kickstart and standardize the RPA program.

SS&C Blue Prism implemented ROM as a launchpad, creating a COE-led hybrid delivery model (centralized deployment and governance with local RPA units driving ideas and development), a reusable components library, and continuous learning events. The program scaled quickly to 50 digital workers (15 more pending), enabled 24/7 support and rapid scalability, and delivered measurable impact—returning over 313,000 hours to the business overall, with the dispute-capture digital worker alone saving more than 30,000 hours a year—helping Hapag-Lloyd win the EMEA 2021 ROM Excellence award.

Hapag-Lloyd

Mateusz Linda

Director, Robotic Process Automation