Case Study: Shop Direct Group achieves rapid product launch and fast ROI with SS&C Blue Prism

Blue Prism Software Supports Shop Direct Product launch

Shop Direct Group Financial Services, part of Shop Direct Group, needed to rapidly support the launch of a new ID Theft insurance product but could not predict application volumes, workflow peaks, or recruit and train the necessary staff quickly. Having previously used SS&C Blue Prism software, they looked to automation to avoid major system changes and eliminate lengthy recruitment and training cycles.

SS&C Blue Prism provided an RPA solution built from a library of reusable process components that Shop Direct assembled in days (one process built in two days). The automated flow now processes 47,000 transactions per month, eliminated the need to recruit 22 full‑time staff, delivered payback in under one month, and enabled predictable staffing and faster product rollouts without changing existing systems.

Shop Direct Group

Marie Marsden

Head of Credit Operations