Case Study: PayPal achieves incremental foot traffic lift at CVS with Blue Bite

PayPal drives 27.2% incremental lift with Blue Bite

PayPal faced the challenge of measuring the real-world impact of its out-of-home (OOH) advertising, specifically whether exposure to its ads drove incremental foot traffic to CVS stores. To address this, PayPal partnered with the vendor Blue Bite to utilize their Foot Traffic Attribution and geofencing services.

Blue Bite implemented a solution using hyperlocal geofencing around OOH placements in seven major U.S. markets, retargeting nearby consumers with mobile ads for PayPal and Venmo. The vendor then measured attributed store visits to CVS and calculated the incremental lift. The campaign resulted in tens of thousands of store visits and a measured incremental lift percentage of 27.2%, demonstrating the effectiveness of the OOH and mobile strategy.

PayPal