Case Study: T-Mobile achieves 511% sales growth with Bloomreach Engagement

Improvement in the Online Sales of T-Mobile

T-Mobile faced almost no online sales because a diverse customer base and broad product portfolio made one marketing message unsuitable for everyone, and their complex website lacked clear calls to action and a purchase path. Bloomreach Engagement stepped in, leveraging Exponea CORE, Omni‑Channel Orchestration and the Web Optimization Platform to deliver a more personalized digital experience.

Bloomreach Engagement implemented dynamic homepage personalization that identifies visitors, maps them to micro‑segments and serves tailored content and CTAs, supported by A/B testing and coordinated multi‑channel campaigns to create a clear path to purchase. The solution drove a +511% growth in sales, a +126% increase in the online sales channel, and delivered value in under two months.

T-Mobile