Case Study: SocialFish achieves a thriving, community-driven social media resource hub and consultancy growth with Bloomfire

The Creators of SocialFish Tell Us How They Use Their Bloomfire

Maddie Grant and Lindy Dreyer, well-known association industry bloggers, founded the consulting firm SocialFish to help associations and nonprofits master social media. They needed a way to centralize training and peer support—step-by-step guides, Q&A, and ongoing learning—while giving prospects a low-risk way to experience their services and building a reputation that would drive future consulting engagements.

They launched the SocialFish “Think Tank” on Bloomfire, using its library, peer-to-peer Q&A, recorded webcasts/videos, virtual sessions and subtle promotional tactics (blog messaging, a join button, emails and free-month codes for webinar attendees) to attract members. The platform has become a low-cost entry point for clients, a community value-add that strengthens their brand, and a measurable success when activity grows and members regularly invite colleagues.

SocialFish

Maddie Grant

SocialFish