Case Study: SMS Masterminds achieves 50% increase in licensee engagement with Bloomfire

SMS Masterminds Centralizes Licensee Communications with Bloomfire

SMS Masterminds, a San Luis Obispo–based company that helps small businesses engage customers via SMS, social media and email (including its Loyalty Rewards Kiosk), struggled with a cluttered in-house knowledge base and separate forum that was hard to search, lacked social features, and generated many repeat questions from its 75 licensees. Only about 60% of licensees were engaging with the old system, creating inefficiency and frequent support calls.

After adopting Bloomfire—a single, clean platform that combines a knowledge base and social forum with easy posting, video/screen-capture answers, content series, and customizable feeds—SMS Masterminds centralized communications and encouraged peer dialogue. Engagement rose from 60% to 90%, support calls and emails declined as licensees self-served and answered each other more quickly, and the company is now rolling out permissions to share select materials publicly to build a customer forum.

SMS Masterminds

Alex Minicucci

CEO and Founder