Case Study: Metagenics achieves 70% reduction in internal conference calls and expands knowledge sharing with Bloomfire

Metagenics Uses Bloomfire to Expand Knowledge Sharing Across Departments

Metagenics, an international manufacturer of nutritional supplements and medical foods, needed a better way to train and support its 150 sales reps and other teams. Relying on email for documents and Q&A made it hard for reps to find up-to-date information, slowed onboarding, and created inconsistent responses to practitioner questions.

Metagenics implemented Bloomfire as a central, searchable multimedia knowledge base accessible on phone, tablet, or laptop. Adoption averaged two uses per rep per day (over 300 views/day), sped onboarding, improved collaboration, and delivered measurable impact — including a 70% reduction in internal conference calls — leading to expansion of the platform to customer service and other departments.

Metagenics

Mark Kaye

Director of Medical Information