Case Study: Lionbridge launches "Lionshare" and boosts sales enablement adoption with Bloomfire

Lionbridge - Customer Case Study

Lionbridge, a global translation and localization firm with about 5,000 employees and 150 sales reps, was stuck with an unintuitive sales enablement platform that saw only 20–40% adoption. The team needed an easy-to-use, searchable, and flexible solution to simplify training, centralize content for geographically dispersed sellers, and replace a cumbersome folder-based system.

They implemented Bloomfire Enterprise—white-labeled as “Lionshare”—and organized content into purpose-built communities (e.g., Deal Content, Customer Content), rolled out features weekly, and ran a playful superhero-themed launch to drive engagement. The approach produced strong adoption, daily use, easier content discovery, and enthusiastic user feedback, turning the platform into a valued sales tool.

Lionbridge