Case Study: King’s Hawaiian achieves faster consumer insights with Bloomfire

King’s Hawaiian Answers Consumer Research Questions Faster with Bloomfire

King’s Hawaiian, a 70-year-old family-owned bakery known for its sweet bread and rolls, needed faster, more accessible consumer insights to support national marketing and new product decisions. Their small insights team struggled with research trapped in SharePoint folders and personal drives, making it hard for stakeholders to find answers when they needed them.

They implemented Bloomfire to centralize research, using its fast full-text and video search, simple upload and tagging, and “series” hubs to organize topics like ad testing and product lines. As a result, stakeholders can find answers in seconds, avoid duplicated work, preserve historical learnings, and the team is expanding Bloomfire to support innovation and product-specific research.

King’s Hawaiian

Troy Figgins

Head of Consumer Insights