Case Study: Dexcom increases efficiency and democratizes insights with Bloomfire

Dexcom Opens Its Insights Vault to Better Understand the Customer and Increase Efficiency

Dexcom, a leader in diabetes care technology, needed a better way to share and manage growing volumes of market research as its marketing research team expanded. Their existing SharePoint-based process made it hard to find the right version of reports, and employees often resorted to emailing the research team for answers, creating inefficiency and limiting scalability. Dexcom chose Bloomfire to help create a purpose-built insights management platform called “The Insights Vault.”

Bloomfire implemented a simple, searchable knowledge hub that centralized research and made it easier for employees to find and reuse insights across the organization. The result was broader access to information across more than 20 business functions and stronger self-service knowledge sharing. Measurable impact included 90% of users reporting satisfaction with Bloomfire, 84% saying content was easy to find, and 81% feeling they better understand Dexcom customers thanks to Bloomfire.

Dexcom

Dionne Cather

Marketing Research Manager