Case Study: Thinkery (Austin Children’s Museum) achieves faster, more inclusive staff communication and $6,500 in savings with Bloomfire

Children’s Museum Saves Budget and Time, and Makes Communication Inside and Outside the Organization More Open with Bloomfire

The Thinkery (formerly the Austin Children’s Museum) is a STEAM-focused children’s museum that grew rapidly—from 30 to 140 employees in under a year—creating a communications challenge for Staffing Manager Jenny Trawick. She was spending up to 10 hours a week crafting mass emails, yet part-time staff without organizational email accounts often missed important updates; the organization needed a way to manage information flow, maintain a consistent tone, and include all employees.

Trawick implemented Bloomfire, creating a team of authors while she moved into an editorial role and organized tagged, searchable posts. That change cut her weekly content workload to 1–2 hours, brought part-time workers into internal communications (saving an estimated $6,500 in email costs), and provided read-tracking for staff accountability and evaluations—freeing her to focus on broader HR and inclusion efforts.

Thinkery

Jenny Trawick

Staffing Manager