Case Study: Capital One achieves unified insights and cross-team collaboration with Bloomfire

Capital One Drives Action from Insights with Bloomfire

Capital One, a diversified bank operating in the U.S., U.K., and Canada, faced a knowledge-silo problem within its insights organization: different departments used separate knowledge management systems and often shared findings via one-off emails. In 2016 the company convened 75 insights professionals to surface these collaboration challenges and look for a better way to share and act on customer insights.

After vetting options, Capital One adopted Bloomfire as its centralized insights management solution. Bloomfire replaced fragmented systems with a single searchable hub, streamlining collaboration, eliminating bottlenecks, and giving employees one place to go for answers so teams can act on insights faster.

Capital One

Coleen Akers

Insights Product Manager