Case Study: GENBAND achieves 90%+ engagement and improved sales‑marketing collaboration with Bloomfire

Bloomfire Enables GENBAND to Build an Interactive Content Repository

GENBAND, a global provider of real-time communications software, faced a content-discovery problem: sales repeatedly requested materials that already existed but were buried in a SharePoint folder structure. That led to duplicate work, email-based sharing with version-control delays, and poor onboarding for new hires.

Marketing created a Bloomfire content community—preloaded with collateral, presentations and event content, with easy search, previews and Salesforce integration—and launched it to the 400-person sales team at their annual conference. Within 2.5 weeks over 90% of members had viewed contributions, dozens of posts exceeded 50 views, and the platform boosted sales preparedness and collaboration between marketing and sales, with plans to expand Bloomfire across the company.

GENBAND

Brad Bush

Chief Marketing Officer