Case Study: ActiveProspect achieves a centralized knowledge base and 183% increase in published articles with Bloomfire

ActiveProspect Empowers Employees and Customers with Centralized Knowledge

ActiveProspect, a consent-based marketing software company, faced fragmented knowledge spread across multiple platforms (Notion, Website Docs, Zendesk and others), inconsistent content updates, and an overwhelming array of systems for employees and new hires. After a knowledge audit, their goal was to centralize information into one searchable, maintainable system so teams could find and share accurate, up-to-date guidance.

They implemented Bloomfire to consolidate four knowledge systems into a single internal and customer-facing platform with cross-publishing, bulk updates, content scheduling, and analytics. The change saved admins time, increased staff engagement in content creation, and unified internal and external terminology—driving a 183% increase in published articles in the first six months and an improved customer experience.

ActiveProspect

Jorge Cano

Solutions Architect