BlackBerry
178 Case Studies
A BlackBerry Case Study
U.S. Bank, a global financial institution with more than 60,000 employees, needed a faster, more flexible way for its Crisis Management Team to communicate during events ranging from power surges to natural disasters. Its initial BlackBerry-based contact system was basic and spreadsheet-like, making it slow and cumbersome to find and reach key stakeholders when time was critical.
The bank deployed Tenet’s customized PINpoint integrated with BlackBerry Enterprise Server and the bank’s Active Directory and HRMS to push contact lists, situation reports and crisis handbooks to BlackBerry smartphones. Documents are cached for offline access, updates arrive in near–real time with visual alerts, and built‑in BlackBerry security protects data. The result: faster response times, up‑to‑date information delivery, greater mobility for crisis teams, and tighter control over who receives specific communications.
Kelly Piper
Vice President, Director Of Emergency Management