Case Study: Vodafone achieves 80% faster campaign rollouts and reduced signage costs with Black Box Network Services' iCOMPEL digital signage

Vodafone - Customer Case Study

Vodafone, a retail mobile telecommunications chain, faced slow, costly and inflexible printed-poster advertising across 47 stores—printing took five to seven days and required roughly 200 posters per store campaign—making it hard to react quickly to tactical promotions and engage media‑savvy customers. To address this, Vodafone worked with Black Box Network Services to deploy the iCOMPEL digital signage appliance.

Black Box Network Services installed the iCOMPEL platform to centrally manage dynamic, full‑motion promotions across all stores, removing the need for printed posters and enabling in‑house content changes within 24 hours. The solution cut time‑to‑display by up to 80%, delivered clear cost and labor savings, improved storefront presentation, and allowed Vodafone to target offers by region or store—achieving faster, more flexible and more effective retail marketing.

Vodafone

Elaine Kelly

Retail Channel Marketing Manager