Case Study: Gainsight scales event operations and boosts revenue with Bizzabo

How Gainsight Is Scaling Event Operations With Bizzabo

Gainsight, the SaaS company behind the Pulse customer‑success brand, needed a scalable way to manage its growing global event program as attendance ballooned from hundreds to thousands. Event leads Lauren Sommers and Matt Stone were tasked with running multiple sites, speaker and session updates, and registrations, but a “melting pot” of disparate tools made data integrity, reporting and manual syncs increasingly time‑consuming and error‑prone.

Gainsight consolidated its stack on Bizzabo, using its integrations with Marketo and Salesforce, embeddable widgets, agenda builder, analytics dashboard and Ticket Boost to centralize operations. The platform automated registration syncs (saving about 25 hours per event), generated $60K+ in registrations through Ticket Boost, and delivered strong engagement and satisfaction (90% average session ratings; 97.3% found Pulse helpful; 90.2% would recommend), while enabling better session planning and a single source of truth.

Gainsight

Matt Stone

Senior Director of Marketing