Case Study: TUI accelerates data maturity with Biztory

TUI serves 21 million customers with Biztory's modern data stack

TUI, a leading global tourism platform company, faced a significant data maturity challenge. After rapidly scaling its Tableau community, the company was left with duplicated data sources and an unmanageable server cluster due to a previous strategy of minimal governance that prioritized adoption. With an internal team facing extreme staff shortages, TUI needed a trusted partner to help manage its Tableau environment and develop a strategy to clean up this data chaos to support its ambitious growth and profitability targets. TUI turned to vendor Biztory for assistance.

Biztory implemented a comprehensive data steward program for TUI, which included creating automated clean-up tools using Tableau's APIs and establishing new processes to tidy and optimize the server. Acting as an extension of TUI's team, Biztory provided ongoing server management, administration, and training. This partnership, which integrated Tableau with Snowflake's data warehouse, equipped TUI with a modern data stack infrastructure. The solution successfully accelerated TUI's data maturity, enabling scalable, data-driven innovation and decision-making across the business with trusted data at its center.

TUI