Case Study: Zuora achieves 182% increase in page views, 21% lift in brand recall and 1,079 conversions with Bizo

Zuora - Customer Case Study

Zuora helps companies monetize subscription businesses by replacing legacy order-management and accounting systems that limit recurring-revenue strategies. To build trust with enterprise decision-makers—C-suite and managers in Finance, Marketing, Sales and IT—Zuora needed to broaden brand awareness, drive targeted traffic to its website, and grow a qualified sales pipeline.

Zuora partnered with Bizo to run a full-funnel display strategy—using bizographic and company targeting, real-time analytics, conversion-focused creative, and CRM/website retargeting—to move prospects from awareness to conversion. The campaign reached 3.2 million unique users, drove a 182% increase in page views, a 21% lift in brand recall (≈124,863 more people), produced 1,079 conversions, and made exposed users 42% more likely to view multiple pages, becoming a core part of Zuora’s media mix.

Zuora