Case Study: Demandbase achieves revenue-focused reporting and pipeline visibility with Bizible

Demandbase - Customer Case Study

Demandbase, a leader in Account-Based Marketing, faced a common problem: marketers were tracking top-of-funnel metrics instead of the measures that drive revenue. CMO Peter Isaacson argues teams should focus on deal size, funnel velocity and pipeline generation to better reflect marketing’s impact on sales.

To address this, Demandbase used Bizible (a Marketo company) to shift reporting toward revenue-focused metrics and align marketing with sales activity. Peter Isaacson and other marketing leaders explain the approach and benefits in a short 2:40 video that outlines why Bizible is central to reporting on revenue.

Demandbase

Peter Isaacson

CMO