Case Study: Buffer achieves a simplified, automated development lifecycle with Bitrise

How Buffer simplified its development lifecycle with Bitrise

Buffer is a social media management platform that helps teams publish, engage, and analyze content across channels. As their apps and team grew, Buffer struggled with CI solutions that were either too rigid or too complex—dependency changes broke workflows, onboarding was harder, and they needed a balance of simplicity and customizability. While evaluating options, Buffer found Bitrise and began testing its CI/CD platform and workflow features.

Buffer adopted Bitrise workflows, community-contributed steps, and custom scripts to automate builds and releases to both beta and production users; Bitrise also ran their third‑party security plugins without issue. Today Bitrise triggers builds for Buffer roughly twice a week, updates versioning, and ships updates automatically, delivering reduced operational load, fewer knowledge silos, less human error, and noticeably higher development productivity.

Buffer

Joe Birch

Android Lead / Senior Engineer