Case Study: The Fireman Hospitality Group achieves stronger guest engagement and a better online reputation with Birdeye

Spicing Up Guest Experiences at Fireman Hospitality Group with Birdeye

The Fireman Hospitality Group, a family-owned restaurant group with 13 locations in New York City and Maryland, needed a better way to manage its online reputation and guest feedback across multiple restaurants. By using Birdeye’s Reviews and Social products, integrated with Toast, the company aimed to automate review collection, respond faster, and keep positive guest experiences visible online.

Birdeye helped The Fireman Hospitality Group automate review requests by text and email, consolidate feedback into daily reports, and share top reviews on social media. The results included over 8,900 new reviews across all platforms, 4,000 new Google reviews, a 97% average review response rate, a 4.3-star average rating, and 63,000 new Instagram followers, helping strengthen visibility, engagement, and guest loyalty.

The Fireman Hospitality Group

Stephanie Holmes

Director of Guest Services