Birdeye
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Case Study: RingCentral achieves 160% more reviews, higher ratings and a #3 search ranking with BirdEye
A Birdeye Case Study
Review marketing drives customer acquisition
RingCentral, a leading cloud communications provider serving more than 300,000 businesses, needed to boost its online ratings and visibility to win in a fiercely competitive search landscape. To accelerate lead generation and conversion, RingCentral partnered with BirdEye and used BirdEye’s review generation, auto-promotion and SEO-optimized microsite capabilities to collect and market customer feedback across major third-party sites.
BirdEye implemented automated review requests, auto-promotion of top reviews, rich snippets and competitive benchmarking powered by NLP, driving thousands of new reviews and better search placement. As a result, RingCentral’s overall rating rose from 3.7 to 4.2, they generated 160% more customer reviews on key sites, earned a #3 search ranking for their review page and attracted roughly 500K visitors in a year—translating into increased customer acquisition.
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