Case Study: KO Storage boosts conversion rates with Birdeye Marketing Automation

KO Storage boosts conversion rates 97% with Birdeye

KO Storage, a family-owned operator of over 250 self-storage locations, struggled to manage timely and relevant tenant communications across its massive footprint. Their challenge was a manual, one-size-fits-all messaging system that lacked proper segmentation and required significant effort to launch campaigns, trapping them in inefficient workflows. They turned to Birdeye and its Marketing Automation product to solve this problem.

By implementing Birdeye's solution, KO Storage automated its lifecycle communications with advanced multi-location segmentation and AI-generated templates. This allowed them to deliver hyper-local messages based on tenant behavior and real-time activity. The results were significant, including a 15% higher open rate and the successful delivery of over 1,200 auto-pay emails through an optimized workflow, which boosted operational efficiency and accelerated auto-pay adoption across all locations.

KO Storage