Case Study: Axia Women’s Health achieves 600% increase in patient responses with Birdeye

Ken Norquist building progressive patient experiences for women

Axia Women’s Health, led by Digital Marketing Manager Ken Norquist, needed to boost patient engagement, trust and loyalty across a large, fast-growing network of women’s care centers (over 400 providers across nearly 150 centers). Facing the communication and safety challenges of the pandemic, Axia turned to Birdeye’s patient experience platform to capture immediate post‑care feedback and scale timely, personalized outreach.

Birdeye deployed automated post‑care engagement and feedback collection plus management dashboards that gave visibility from front desk to the C‑suite, enabling staff to pair automation with a compassionate human response. The result was a dramatic uplift in patient response—Axia saw a 600% increase in patients responding—and a measurable, repeatable improvement in how the organization measures and improves the patient experience thanks to Birdeye.

Axia Women’s Health

Ken Norquist

Digital Marketing Manager