Case Study: Blaze Pizza achieves customer-driven growth and raving-fan experiences with Birdeye

Jim Mizes feeds business growth with customer happiness

Jim Mizes, former President & CEO of Blaze Pizza (and leader at Noah’s Bagels, Jamba Juice and Freebirds), needed a way to scale brands by putting the voice of the customer at the center of operations and turning satisfied guests into raving fans. To capture omnichannel feedback and drive timely action across locations he adopted Birdeye and its customer experience platform.

Birdeye delivered daily customer insights to operators and enabled fast, authentic responses across channels, which Jim credits with driving higher sales, improved ratings and consistently top guest‑metric rankings. By using Birdeye to listen, respond and coach teams, he raised CX standards, created more advocates and measurably improved business performance.

Blaze Pizza

Jim Mizes

Former President & Chief Executive Officer