Case Study: Redstone Residential achieves 140% more tenant reviews and higher ratings with Birdeye

In-moment engagement fuels tenant satisfaction

Redstone Residential, a U.S. property management company with 35 locations, was struggling as student tenants posted complaints on Google, Facebook and ApartmentRatings.com instead of requesting help, leaving its communities with low ratings and feedback scattered across sites. To address this, Redstone partnered with BirdEye and implemented BirdEye’s review generation, monitoring and review triage tools to capture in‑moment feedback at key touchpoints.

Using BirdEye, Redstone automatically requested feedback at move‑ins, renewals and other critical moments, routed unhappy tenants to private channels, and responded in real time from a single dashboard. In under five months Redstone achieved 25% more 5‑star reviews, 140% more Google reviews and 10% more Facebook reviews, handled 208 negative reviews privately to avoid public fallout, and improved low‑performing locations—Liberty Square grew from 50 to 96 reviews and raised its rating from 3.0 to 3.6 in 30 days.

Redstone Residential